Email Marketing and Mobile Marketing

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Email Marketing and Mobile Marketing

Email Marketing- Importance and Benefits.

Mailers and its types.

Facts of Email Marketing Facts & Metrics.

Email marketing strategy.

Effective Designing.

Content Engagement for Mailers.

Important Parameters for designing an effective mailer.

Content Designing (Title, Subject Line, Body, Elevator Pitch, Call to Action, Links) for email campaigns.

Steps to use email marketing software/tool.

Set campaign using an email marketing tool.

A/B Testing.

Email marketing- Do and Don’ts.

Email Campaign Reports- Understanding and Generating.

Post Campaign Plan for generating ROI.

Mobile Marketing and its basics.

Promotional Text Messages and its Writing Techniques.

How to write Call to Action for Text Messages.

Text Messages launching with Software.


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