Search Engine Marketing
Getting to Know AdWords
Elements of Online Marketing
Concept of Search Engine
Google Adword Account Set Up.
How Google Adwords Works?
How is Rank Calculated?
AdWords Account, Ad Groups, Ads and Keywords
Understanding pay-per-click Advertising.
Benefits of AdWords. Types of Adwords.
Understanding how and where ads show up in Search Engines.
Creating Adward account and Exploring the AdWords account structure.
Organizing campaigns and ad groups.
Understanding keyword match types.
Using negative keywords.
Evaluating a keyword.
Using the Keyword Planner tool.
Creating Your First Search Campaign in Adward Account.
Creating a campaign.
Targeting locations and languages.
Setting your bidding strategy and budget.
Setting your delivery and advanced settings.
Using ad extensions.
Creating Your First Ad Group
Writing effective text ads.
Creating a new ad group.
Working with additional ad groups.
Using bid adjustments.
Understanding Quality Score
Understanding the AdWords auction.
Understanding Quality Score.
Identifying Quality Score issues.
Tracking Ad Performance
Using AdWords Conversion.
Installing Conversion Tracking code.
Linking Google Analytics to AdWords.
Optimizing for Performance
Measuring return on investment (ROI).
Enabling and finding conversion metrics.
Using the Conversion Optimizer.
Testing your ads with split tests.
Understanding the balance between performance and volume.
Using Display Ads in Remarketing
Understanding remarketing in AdWords.
Creating a remarketing list.
Using display formats.
Creating a remarketing campaign.
Leveraging Video Advertising.
Understanding video ads.
Creating a video campaign.
Reading video campaign reports.
Display Ads, Shopping Ads, Video Ads.
My Client Centre.
PPC Ad Campaign